Be Bold With Gold: Some Science About The Benefits of Gold
The Benefits of Gold Stand The Test of Time
When it comes to time-tested skincare treatments, it would be difficult to find one that’s been around longer than gold. From the ancient Romans to the Japanese to Egyptian Queen Cleopatra herself, people believed in the benefits of gold cosmetics and used it as a powerful facial treatment for millenia. Even today, many celebrities pay top dollar for gold facial treatments.
When it comes to hard science behind gold’s value, however, the research hasn’t quite caught up to the anecdotal evidence. But that’s starting to change thanks to the efforts of the skincare and beauty researchers at Cocoàge Cosmetics. So why is it such a valuable ingredient? We spoke with them about the hard science behind the precious metal in their all-new line of gold cosmetics.
Benefits of Gold: The Top 3
#1 Ionic Action
The scientific reason that gold skincare has real power may come down to the strong ionic activity of the precious metal. The ions in gold at an atomic level appear to both stimulate skin cell activity, which in turn causes a surge of blood flow to the area for enhanced youthfulness and vitality.
#2 Inflammation Fighter
Though the precise mechanism is unknown, scientific studies show that gold may ward off inflammation in skin cells. And ultimately, the majority of problems with the skin come down to inflammation, whether it’s wrinkles, acne or eczema.
#3 Excellent Texture
Sometimes science doesn’t have to be complicated, and that’s the case when it comes to how gold’s texture impacts the skin. Simply put, it’s one of the softer metals, so it blends nicely and works well as either a facial mask or an exfoliating agent. Put all these unique scientific properties of gold together, and it’s easy to see just why it works so well as part of your skincare and beauty routine. Click here to learn more about incorporating gold into your routine!
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